I have stuck to forms and conventions on my magazine advert. I have incorporated the album cover into the advert, as most do, i've included the album name and artist...as it'd be weird if i didnt.
Friday, 9 December 2011
Similarities between my video and existing ones.
In my video, there is a bit where the 'coach' is shouting at the athlete parts of the chorus - "Best! You've got to be the best! You've got to change the world, and use this chance to be heard". I have found in another music video, by the same artist, a point in the video where the same sort of thing happens.
Muse - Knights of Cydonia
The point I'm talking about is at 4:59 - 5:02
I thought this was effective both in mine and the real video. Because in both situations, it'd look ridiculous if they started singing, it'd look incredibly unrealistic.
Muse - Knights of Cydonia
The point I'm talking about is at 4:59 - 5:02
I thought this was effective both in mine and the real video. Because in both situations, it'd look ridiculous if they started singing, it'd look incredibly unrealistic.
Examples of existing products without lip-sync
I know it is quite uncommon for a music video to have no lip sync at all, but if there is a good enough concept and a big enough budget to pull it off, sometimes these types of videos work.
Here are a few examples:
My Chemical Romance - Sing
This video is part of a ongoing story continuing over several music videos. The lack of lip-sync helps increase the tension...in my opinion. The visual aspects of the video more than make up for the fact that there is no lip-sync.
My Chemical Romance - Na Na Na
I like how this has no lip-sync because it sets the scene for the album and the next few videos. The album which it's from (Danger Days: The True Lives Of The Fabulous Killjoys) is a concept album. It's where the band have created a whole world with these fictional characters. So this video was introducing the target audience to the fictional world, and in my opinion, lip-sync would have made it 'cheesy' and would have lost it it's effect.
Here are a few examples:
My Chemical Romance - Sing
This video is part of a ongoing story continuing over several music videos. The lack of lip-sync helps increase the tension...in my opinion. The visual aspects of the video more than make up for the fact that there is no lip-sync.
My Chemical Romance - Na Na Na
I like how this has no lip-sync because it sets the scene for the album and the next few videos. The album which it's from (Danger Days: The True Lives Of The Fabulous Killjoys) is a concept album. It's where the band have created a whole world with these fictional characters. So this video was introducing the target audience to the fictional world, and in my opinion, lip-sync would have made it 'cheesy' and would have lost it it's effect.
The Killers - Goodnight, Travel Well
I think this is very well done. The lack of lip sync is incredibly effective in this video. The story itself is enough to create such a good music video. Like mine, it's halfway between a music video and a short film. But it's done in a very clever way.
I think this is very well done. The lack of lip sync is incredibly effective in this video. The story itself is enough to create such a good music video. Like mine, it's halfway between a music video and a short film. But it's done in a very clever way.
Monday, 5 December 2011
Magazine Advert Examples
Here are some examples of magazine adverts for albums. They all seem to incorporate the album cover somewhere in the advert, whether it be hugely obvious or alongside other images and text.
Friday, 2 December 2011
Digital Technology Powerpoint
This is my digital technology presentation. For the images on their own in this powerpoint, I explained to the class how I used them. The explanations of how I used them are in my post production essay.
Digital technology presentation
Digital technology presentation
View more presentations from Sarahhh-WOO.
My Digipak
Here is my final digipak:
Front cover draft:
Front cover draft:
I then changed it so this one is my final one:
I used the "Waterfall" effect on Picnik, I had to change it to horizontal lines rather than vertical, then adjust the amount of lines I wanted and where I wanted them to go.
Image behind the disk:
Back cover:
I've chosen to make all the images be of the running track so the house style is the same throughout the digipak and the video.
I've used a black and white effect on the front cover and the image behind the disk, then i erased some of the b+w to get the original colour back, leaving that subject just black and white. I tried to get the font's outline colour the same as the running track so it the colour scheme consists of 3 main colours: red, green and white.
Here's a screenshot of how I did it:
I did most of it on Picnik, then added the text on Picasa.
Thursday, 1 December 2011
MY FINAL VIDEO
Here is the finished copy of my music video for Muse's Butterflies & Hurricanes:
I'm quite happy with the way its turned out except for a few things. I tried my hardest to get across to my talent what I wanted him to do and how to run but he didn't seem to get how I meant. But if you look past his running, I'm quite happy with what I've achieved. I have broken a few conventions, but some have been kept for example, the titles at the beginning. Even though there isn't much lip-sync, I think it works because it'd look rather ridiculous if Zak burst out into song as he was running...in my opinion. But I suppose if I'd wanted to stick to conventions, there are possible places in the video to have had lip sync.
When the pace of the song speeds up, I have made Zak's footsteps to fit to the beat. Later on at the end, I did that again but with still images, but I realised there was a tool on iMovie to help me with that called a Beat Marker. If you click on it, it opens up the song and you have to press M every time you want to add a beat marker, then they show on the song in the editing section of iMovie. I then moved the images and changed the times of them to fit to the beat. But the beat marker was only used on the last section. I looked up a tutorial on youtube afterwards to see if I had done it right and to see if it would have any effects on the rest of the video...which I soon discovered it did. It put everything out of time so I had to read just literally everything...but it all worked out good in the end :)
Here's a screenshot of the beat markers on iMovie:
I'm quite happy with the way its turned out except for a few things. I tried my hardest to get across to my talent what I wanted him to do and how to run but he didn't seem to get how I meant. But if you look past his running, I'm quite happy with what I've achieved. I have broken a few conventions, but some have been kept for example, the titles at the beginning. Even though there isn't much lip-sync, I think it works because it'd look rather ridiculous if Zak burst out into song as he was running...in my opinion. But I suppose if I'd wanted to stick to conventions, there are possible places in the video to have had lip sync.
When the pace of the song speeds up, I have made Zak's footsteps to fit to the beat. Later on at the end, I did that again but with still images, but I realised there was a tool on iMovie to help me with that called a Beat Marker. If you click on it, it opens up the song and you have to press M every time you want to add a beat marker, then they show on the song in the editing section of iMovie. I then moved the images and changed the times of them to fit to the beat. But the beat marker was only used on the last section. I looked up a tutorial on youtube afterwards to see if I had done it right and to see if it would have any effects on the rest of the video...which I soon discovered it did. It put everything out of time so I had to read just literally everything...but it all worked out good in the end :)
Here's a screenshot of the beat markers on iMovie:
Digital Technology
As a part of this project, I'm going to need to use digital technology...that's kind of stating the obvious...my bad :)
iMac:
Here's a list of the technology I'll use:
Panasonic DMC-TZ6
I'm seriously considering using the video mode on my camera, it's better quality than the camcorder and I find it easier to use. It also can go on a tripod...so that's all good :)
Blogger:
This is where I'm going to store all my work. I've chosen to use this website rather than Wix because...well I find it easier to keep track of what I've done and what I need to do.
iMac:
This is the best choice of PC for me, I like it because its great for editing :D
iMovie:
To create my music video I have had to use iMovie. I have a love/hate relationship with iMovie - sometimes it's the most perfect program in the world, and others, it seems there's no point in using it at all. Overall, I think it's a good program to use, although the amount of 'good' transitions are very limited. I used non-linear editing software, which allowed me to cut out extraneous footage.
Acer AspireOne Netbook:
I have used my netbook (the red one :D ) to create my ancillary tasks on (i'll write about the programs later on). I used it for last years work, so I already knew it was going to be reliable and something I can get along with...metaphorically of course, seeing as it's inanimate...
iTunes:
I LOVE ITUNES!! Simple as. :) There's not a lot I can say about iTunes except i've stored my music for the video on it, helped myself time the music on it...and yeah, iTunes is awesome!
Tripod:
The tripod I've been using is the equivalent of my partner-in-crime. It has saved me from many dodgy camera angles. Although the wind is it's arch enemy as it blew it over when I was filming. To be honest, I don't know what I'd do without one.
Blackberry Curve:
I know this may seem a little irrelevant, but I've used this to organise filming dates and to contact my talent. It's been useful especially when the talent didn't show up...
Acer AspireOne Netbook:
iTunes:
Tripod:
The tripod I've been using is the equivalent of my partner-in-crime. It has saved me from many dodgy camera angles. Although the wind is it's arch enemy as it blew it over when I was filming. To be honest, I don't know what I'd do without one.Blackberry Curve:
I know this may seem a little irrelevant, but I've used this to organise filming dates and to contact my talent. It's been useful especially when the talent didn't show up...
Audience Theories
In class we all discussed the topic of Audience Theory.
Why are audiences so important?
My initial thoughts were:
- They are the ones who will be exposed to your video
- To gain awareness and popularity
- To gain money
- To promote it
- To give feedback
Together we decided this: A media text in itself has no meaning until it is read or decoded by an audience.
We can define an audience by using SAGEL. (Socio economic group, Age, Gender, Ethnicity and Lifestyle.)
The audience theories we have learnt about are:
- Hypodermic Needle Model/ Magic Bullet Theory
- Two Step Flow
- Uses and Gratifications Theory
- Reception Theory
Hypodermic Needle Model
This theory suggests that audiences passively receive the information transmitted via a media text, without any attempt on their part to process or challenge the data. It also suggests that as an audience, we are manipulated by the creators of media texts, and that our behaviour and thinking might be easily changed by them.
Together as a class we discussed what 'audience theory' was.
It originated in the 1920's where the government believed if they made a media text broadcasted to a mass audience, they would recieve its message passively.
Two Step Flow
People believe the HNM didn't explain the idea of the relationship of the audience and the text well enough. The two step flow theory was created by Lazarsfeld et al in 1940. The findings of research suggested that information from text does not flow directly into the audience's mind.
Here is a diagram we all copied down to demonstrate this theory:
Reception Theory
Work was done to see the way audiences recieve the meaning of a mass media text and how their lives interfere with their interpretation. This work was based on Stuart Halls' encoding model. The text is encoded by the producer, then decoded by the reader. Different lifestyles and age can affect the way people interpret texts, for example, an older generation may not find something as funny as the younger generations would. This means the texts can be polysemic, which means it has many meanings
Uses and Gratifications
When televisions were first invented, media theorists were aware of the choices audiences made when watching media texts. As the audience are no longer passive consumers, they were known as active consumers. Blumler and Katz said that individuls might choose texts for different reasons and they came up with 4 reasons as to why people may choose differently:
Diversion - To escape from everyday chores and problems
Personal Relationships - Audiences used the media for emotions interaction.
Personal Identity - Seeing your personality and character being reflected in texts, maybe soaps.
Surveillance - To learn information such as weather and the news
Why are audiences so important?
My initial thoughts were:
- They are the ones who will be exposed to your video
- To gain awareness and popularity
- To gain money
- To promote it
- To give feedback
Together we decided this: A media text in itself has no meaning until it is read or decoded by an audience.
We can define an audience by using SAGEL. (Socio economic group, Age, Gender, Ethnicity and Lifestyle.)
The audience theories we have learnt about are:
- Hypodermic Needle Model/ Magic Bullet Theory
- Two Step Flow
- Uses and Gratifications Theory
- Reception Theory
Hypodermic Needle Model
This theory suggests that audiences passively receive the information transmitted via a media text, without any attempt on their part to process or challenge the data. It also suggests that as an audience, we are manipulated by the creators of media texts, and that our behaviour and thinking might be easily changed by them.
Together as a class we discussed what 'audience theory' was.
We discussed terms such as the 'Uses and Gratifications Theory' aka the Hypodermic Needle Effect, and the 'Magic Bullet Theory'.
The idea of the hypodermic needle effect is that mass media is so powerful in these days, that it can target the audience directly with any message it wants to give because the audience are passive receivers of meanings ideas and values.
It originated in the 1920's where the government believed if they made a media text broadcasted to a mass audience, they would recieve its message passively.
Two Step Flow
People believe the HNM didn't explain the idea of the relationship of the audience and the text well enough. The two step flow theory was created by Lazarsfeld et al in 1940. The findings of research suggested that information from text does not flow directly into the audience's mind.
Here is a diagram we all copied down to demonstrate this theory:
Reception Theory
Work was done to see the way audiences recieve the meaning of a mass media text and how their lives interfere with their interpretation. This work was based on Stuart Halls' encoding model. The text is encoded by the producer, then decoded by the reader. Different lifestyles and age can affect the way people interpret texts, for example, an older generation may not find something as funny as the younger generations would. This means the texts can be polysemic, which means it has many meanings
Uses and Gratifications
When televisions were first invented, media theorists were aware of the choices audiences made when watching media texts. As the audience are no longer passive consumers, they were known as active consumers. Blumler and Katz said that individuls might choose texts for different reasons and they came up with 4 reasons as to why people may choose differently:
Diversion - To escape from everyday chores and problems
Personal Relationships - Audiences used the media for emotions interaction.
Personal Identity - Seeing your personality and character being reflected in texts, maybe soaps.
Surveillance - To learn information such as weather and the news
My audience might relate to my video for personal relationships and personal identity, they could empathise with the main character and see traits of Zak's in theirselves.
Target Audience in terms of SAGEL
Socio Economic Group
Age
Gender
Ethnicity
Lifestyle
Socio Economic Group
My target audience could vary throughout all the socio economic groups. It is mainly targeted at Group D and E. The higher groups would most likely be too busy with their higher class work to take time to watch music videos or even enjoy music. Stereotypically, the lower socio economic groups take the time out to indulge in the music and videos. The people in my posts and audience feedback are in group E, as they are students and are unemployed, so this fit my expectations.
Age
Once again, the age of my target audience varies. Ideally, it is mostly made for teens and young adults. Although, parents of the teens could also watch and enjoy the music.
Gender
My video is aimed at both male and female. Normally, for a video, there would be a lot of female interest due to the band actually featuring in the video. As my video doesn't have the band, I think the balance of male and female viewers will create an equilibrium.
Ethnicity
The ethnicity of my target audience isn't really relevant, because in this day and age, all ethnic groups have different musical interests instead of stereotypically being into their cultural music.
Lifestyle
My target audience shouldn't have any specific lifestyle. If you look at this stereotypically, theoretically, people under the stereotype of 'gangsta' and 'chav' wouldn't like this video, and the people that would watch my video would have a completely different to the ones i just stated.
Age
Gender
Ethnicity
Lifestyle
Socio Economic Group
My target audience could vary throughout all the socio economic groups. It is mainly targeted at Group D and E. The higher groups would most likely be too busy with their higher class work to take time to watch music videos or even enjoy music. Stereotypically, the lower socio economic groups take the time out to indulge in the music and videos. The people in my posts and audience feedback are in group E, as they are students and are unemployed, so this fit my expectations.
Age
Once again, the age of my target audience varies. Ideally, it is mostly made for teens and young adults. Although, parents of the teens could also watch and enjoy the music.
Gender
My video is aimed at both male and female. Normally, for a video, there would be a lot of female interest due to the band actually featuring in the video. As my video doesn't have the band, I think the balance of male and female viewers will create an equilibrium.
Ethnicity
The ethnicity of my target audience isn't really relevant, because in this day and age, all ethnic groups have different musical interests instead of stereotypically being into their cultural music.
Lifestyle
My target audience shouldn't have any specific lifestyle. If you look at this stereotypically, theoretically, people under the stereotype of 'gangsta' and 'chav' wouldn't like this video, and the people that would watch my video would have a completely different to the ones i just stated.
Storyboard, for Muse, not Linkin Park
Here is a storyboard of my music video. The photos will get bigger if it's clicked on :)
I think that the use of many close ups at the beginning will help to build the tension for when the song gets more exciting. Even though the chorus of the song is very long, I think that the variety of camera shots will help keep the interest there.
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