Socio Economic Group
Age
Gender
Ethnicity
Lifestyle
Socio Economic Group
My target audience could vary throughout all the socio economic groups. It is mainly targeted at Group D and E. The higher groups would most likely be too busy with their higher class work to take time to watch music videos or even enjoy music. Stereotypically, the lower socio economic groups take the time out to indulge in the music and videos. The people in my posts and audience feedback are in group E, as they are students and are unemployed, so this fit my expectations.
Age
Once again, the age of my target audience varies. Ideally, it is mostly made for teens and young adults. Although, parents of the teens could also watch and enjoy the music.
Gender
My video is aimed at both male and female. Normally, for a video, there would be a lot of female interest due to the band actually featuring in the video. As my video doesn't have the band, I think the balance of male and female viewers will create an equilibrium.
Ethnicity
The ethnicity of my target audience isn't really relevant, because in this day and age, all ethnic groups have different musical interests instead of stereotypically being into their cultural music.
Lifestyle
My target audience shouldn't have any specific lifestyle. If you look at this stereotypically, theoretically, people under the stereotype of 'gangsta' and 'chav' wouldn't like this video, and the people that would watch my video would have a completely different to the ones i just stated.
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