NEW magazine poster

I think this is quite conventional as I have included the album cover, a rating of the album and the shops in which it is available. Most album posters have these included.

Do my interviewees in my evaluation match those in my target audience?

My interviewees matched my socio economic groups of group D and E (except for Mr Swain & Mrs Fearnley). They all enjoy listening to music and watching videos and just so happened to like Muse, so they were a good choice in terms of socio economic group.

They are teens so they also fit my expectations of my target audience's age.

Although my interviewees were all female (except Mr Swain), this doesn't matter as obviously this type of music interests men/boys as the people that created the song are men. (my interviewees' gender was pretty biased too seeing as I go to an all girls school)

Once again, the ethnicity of my target audience isnt relevant and i've chosen my interviewees because they are my friends not because i am excluding any ethnic groups.

And also, my interviewees had a laid back, social lifestyle, nothing too sterotypical.

So my interviewees definately fit to my target audience using SAGEL.

(essay) How did your research and planning inform your choices of media codes and conventions in your coursework productions?

     For my a2 coursework, the music video, the starting point of my research was to look at existing conventions. These conventions were quite easy to pick out due to them being shown in several music videos, for example: lip sync, footage of the band and a plot. It was tempting to use the convention of direct address by the performer by breaking the fourth wall, but I decided against this and wanted something more realistic and serious. looking at existing texts on the internet helped me make my choice of conventions.

  The internet was, without doubt, my best source of research. The internet is under the category of secondary research - carried out by others. I chose it because it is easily accessible and provides me with all the information i need quickly. It provided me with information on conventions plus examples of existing texts with no lip sync, such as The Killers - Goodnight, Travel Well.

    For my own personal research and planning, I used primary research techniques. I did a small questionnaire (which is primary and quantitative) but it was brief and not uploaded. I chose to do a questionnaire because i could form the questions around the general idea I had for my music video. I should have used Survey Monkey to then post my questionnaire on Facebook, for example. This would've been beneficial because it would have got more results and the sample wouldn't have been biased to my friend group. If i had done a proper questionnaire, it would've given people the chance to express their opinions but have them kept within a choice of conventions of a music video.

   As a part of my evaluation, I used interviews, which is primary and qualitative research. This gave my participants the chances to express their feelings and opinions freely. They gave me constructive criticism to help me decide what I could've done better.